Recently I was preparing a trivia question for my team and I came upon this slogan, “ A Diamond is Forever“.
Going deep about this De Beers ad, I found that it was Created by N.W. Ayer & Sons, Inc. and tis slogan has been in use since 1948.
“A Diamond is Forever” stood in time for De Beers, ever since Frances Gerety, a young copywriter, dreamed up the famous line in her sleep. Further this line has etched in our memory with the James Bond flick, “Diamonds are for ever“.
And taking of Diamonds, I’ve a promise to fulfill. I’ve promised my better half a diamond and by the way recession is heading, I fear for the worst.
Flossy Ideas, Meetups and Views 