Villager in TVS Moped at an open train level cross

I took the shot while traveling from Trivandrum to Bangalore in Garib Rath. The recent rain has given a green cover to the dry lands of Tamil Nadu. As I clicked away, I go this picture.

TVS MOPED – Icon of Tamil Nadu

This is the first moped that came before bigger cousins swanky kinetic Honda and other wheeler. With the arrival of new automatic two-wheelers, popularity of TVS moped has died down in Kerala. Now kerala women has long abandoned the use of TVS mope, instead they have embraced fuel gushing, big vehicles from Honda’s and other big companies.

But TVS is still an essential moped for most folks in TamilNadu. I wonder why TVS moped has become inseparable with the landscape of Tamil folks. Why do they prefer to use this vehicle, despite its old design?

I think there are more reasons why people still stick to this brand. It’s a marketing case study for experts. Maybe, it can shed more light on how marketing or product can evolve with the traits of a demographic class