Marketing Ideas For Hair Saloons

Today, Saturday, October 13th, 2012, I peddled my way to the closest hair saloon for a hair cut. It’s my second trip to this unisex saloon, which has just started few meters from my house ( Domlur BDA road).

Earlier, I used to spend only fifty bucks of  a hair cut, but off-late I’m spending extra shelling for grooming. Thanks to recent pay hike.

Here’re other reason why I like visiting these swanky unisex saloons:

1) Get soothing head wash before hair cut
2) Chance to meet posh customers and eye them
3) Finally, ladies service is better than men

So, for an price of 99 rupees, I sat on the well upholstered chair. And  as usual , this fellow started chirping my salt and peeper hair. With nothing to do in this saloon chair, I glazed at the large mirror, looking at my forty year old sagging face and looked gloomily at the impending signs of old age.

After a while I got bored looking at my face, and I decided to come with my usual antics of probing this small business entrepreneur.

I casually asked him this question…how do you market your saloon business. He paused for a second and then looked at me and said…”Pamphlets”. What else I asked, he said, ‘nothing’.

Next I harpooned my marketing ideas on this poor, innocent looking saloon owner cum worker. Here’re few facts I shared with him. I hope it works for most business.

1) Task one: Start collecting customers name, mobile #, email address in one book ( Customer database)
2) But before you collect information of customers, explain to customers the reason
3) Tell them that they will receive SMS alerts about special offers, discount, etc
3) Finally, in the same process, ask suggestion or comments on the service

How is customer data going to help him generate more business?

#1. He can use contact information to personalize his interaction with the customer. He can call them by their name, instead of using impersonal words like Boss, Sir or Madam
#2 He can send mid week offers ( For eg: Facial 10% off, discount on combo packages) by SMS
#3 If he is tech savvy, he can even design email campaigns and send to his customers, en masse. But right now, this is a fetched idea for him, right now.

Well, this is just a start for him to publicize his saloon business.

If you’re a small business owner or a brick and mortar business person , you can use these fundamental marketing ideas to improve your reach. Moreover, it help you to cost-effectively help them to reach more people, remind them of your services, and improve your brand image.

Finally, my hope is that this fellow ( Mr Krishna) takes effort to build a customer database and use it to market his services. I would love to see his grooming business start getting more customers.

If you’ve running any business, I can help you with free advice, digital marketing suggestion or social media marketing idea. Apart from this, I you have a website, I can give free comments on how you can improve your brand by improving your website marketing.

Hallelujah to Digital Marketing