There was a gang of foreigners packing their backs and loading into a mini bus. With nothing to do, I was watching the gang of beautiful ladies doing the last minute running around, paying the bills at the counter, etc. And that’s when I saw a girl giving the security chap some tip. Both were happy – one at the prospecting of helping or thanking this young security guy, and the security guy for the generous tip.
And, now comes my marketing epiphany. How can this hotel add joy or improve the experience? How to create a lasting impression on these people, who would probably will never come back to Trivandrum or this hotel? Is there anything they can do about it?
If you’re running a similar place what will you do? Will you give as parting gift? Something they will remember you? Is so, what would be gift like? Is it a souvenir? A fridge magnet or a tee shirt or a pillow cover or just some unique stuff?
Here’s one thing that crossed my mind. Before they leave, the hotel folks should take a group pic of them with the hotel on the background.
Next, get their email address and send the image with a text on it. With love & Thanks from .
Also, they can share this image on their Facebook wall. Added bonus, a happy testimonial from the visitors.
Well, it’s a simple, no money tip. If you are reading this, I would love you to start doing it.
P.S: Surprisingly the last Facebook update of this hotel ( Biverah Hotel And Suites Trivandrum), is December, 2013. Probably, the first thing should be about frequent updates.
If they don’t have, they should make use of an external folk like me to do it on a regular basis. What do you say Mr Biverah?
Flossy Ideas, Meetups and Views 