Marketing Both Sides

Both sides of a token ( Space wisely used)

Do you give a second look at the bill from a shop or a hotel?
A bill is just a bill. We don’t collect unless we use it for accounting purpose. Sometimes, I gets accumulated in one part of the purse or get wasted.

So, here’s a way to make use of the other side of the bill. I got this thought after thinking of a solution for a relative who runs cable company.

According to him, he prints monthly cable tv bills which approx takes around 3 hr time. Yes, he prints using a dot matrix printer, which takes it’s own sweet time to print using a faded ribbon.

Here’s a plan that came to my mind, which I haven’t shared with him.

First, the whole idea is to save his time to oversee the bill printing process. Why spend 3 hr or so, waiting for the entire printing. Instead, he has to first install a faster printer which will complete the task in half or even less time.

Second, he needs to upgrade the printer. This will involve cost and his overhead will go up. The typical dot matrix printer is just Rs 75. So, how will be offset the cost.

Third: The plan is this. Utilizing the white space behind the bill.  He can sell this space to promote other advertisements. While he has over 1,000 customers in that particular locality, there would be many who would be interested to reach this audience ( a tuition class, a dance class, a department store, or online grocery store like kada.in, or ladies beauty parlor, etc).

Will this work? Will someone want to buy the advertorial space or sponsor the cost of billing, plus something extra.

Well, this bill idea should work for any business, big to small.