Potent Marketing to Impotent People

Hospital Services Marketing – Where max eyeballs reach?

During loo visit in a shopping mall, I was for in a surprise when I saw poster promoting solution for impotency. This poster and the placement got me thinking of how and where marketers try their luck. I remember a marketing epiphany written by CK on her website – “Markets may be a mystery,
but your marketing need not be.”

Going with this philosophy, there’s no harm in pasting such posters in loos, where potential customers are reminded of their biggest worry, concern and fear- In this case Impotency.

So, what do you say about the placement of this poster? What other marketing gimmicks will work to reach their target audience? What do you think will be the articles, resources and solutions sought by such people?

I think majority of men at one stage or other will google for some solution to boost their power, or ways to flag their manhood or find solutions for erectile dysfunction.

Start a Clinic Providing Treatment for Impotency 
Look into any of the Sex Expert columns, you’ll find that one of the frequent questions are related to problem with erection or loss of interest. From what I’ve understood, stress is a libido killer.

From a business perspective, I think there will be a huge demand for medical services related to impotency. No, wonder quacks are making big money from gullible customers. If you think, there is a good market, then why don’t you start a service in this area?

Think about it!