Garuda Mall ( Frontal View)

• What makes you a repeat visitor to a shopping mall?
• How can you attract the right visitor to a shopping mall?
• How to build and maintain a certain buzz for shopping mall?
• Does a seller or a shop assistant know the faces of regular buyers?

There are few questions I keep thinking when I visit the shopping centers in Bangalore. At one point, I was a frequent visitor to Bangalore Central. But, with time, I moved to another mall closer to it. Reason – no known or is it the options.

One thing is certain, almost all shopping mall experience is quite the same. It’s the usual food court, same or similar kind of shops, similar customer experience ( neither good nor bad), and same kind of crowd.

But, the bigger question is this – how to attract profitable buyers not the usual browsers like me to your premises. To answer this, you’ll have to probe buyers, understand their needs, find the right persona, reach them periodically and remind them of the additions and new items which are on sale.

Thanks,

Charles