Hang Swing by the Backwater

Swing Idea

Oh, I should attribute this photo to one of my Facebook friend, who shared it on her wall. Don’t know if it’s her pic or from other source. Well, I’m using this picture on my blog just to share a point.

And the point is this – how can you make your resort by the lake or lagoon or backwater or sea more engaging, more mesmerizing, etc. This swing could be an add-on to your existing activities in your resort.

Well, what would be the cost – Very minimal, but think of the experience! Imagine how a person on a swing over the water would feel – an Instagram photo moment or a FB story. A simple investment done with care makes a swinging moment a winning moment for a resort owner.

What’s wrong with Tourism in Kerala?

We in Kerala are blessed – blessed abunalty with ever green forest, greenery, water bodies, rivers and more. However, we are not getting it right.

Tourist flow is there, but not just there. I bet something seriously or wrong with the way we Keralites thing of tourism. Recently, I spoke to friend who’s an experienced German speaking guide. When I casually asked him about his guide business, I got a shocker. He said that he’s planning to wind up his job as a tour guide. Why? Money is good, but why is he thinking of hanging his boots?

Reason this…
According to this guide who’s on of the front-lines of Kerala tourism biz, most people engaged in travel or tour business is only interested in money – service comes last.

Well, I too had this hunch about the state of affairs of tourism in Kerala. Whenever, I had inquired about hotel accommodation, this is what I felt- these buggers charge a hefty amount and that too for a basic stay. And the attitude in which they speak is that “if not you, we have many customers willing to pay for it.”

So, why tourists are shying away from Kerala?

I bet we have taken for granted that these so called tourist are money bags and whatever you give them, they will lap it up. On top of it, there’s a talk of liquor prohibition, lack of freedom to enjoy or have fun, like in Goa.

Also, many national tourists are exploring places like in South Est Asia, where they have the freedom to experience all things from – massage, affordable stay, clean beaches, etc, with minimal budget.

Well, it’s not too late for Kerala folks to think hard- use their literate brains! Those who realize it early, will survive and others will just have to keep guessing why people are just not coming to their counter.

Be Remarkable!

P.S – If you are in the travel business, I would love to share my digital marketing ideas, topics and give you tips on how to make your website, blog, social media profile become remarkable.