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| Sardine Fry |
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| Sardine Dark Red Curry |
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| Coconut Gravy Sardine Curry – Yum Yum |
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| Cleaning Sardines |
Viewers discretion Advised!
Come all ye sardine lovers. This post is dedicated to sardine lovers – yes, all those who swear by the smelly sardines. I love sardines in any form – curry, dry with coconut or fry, but not too deep fry. It feel it takes the taste away. Well, occasionally it’s fine, the crisp fried one.
The most important things is that sardine should be fresh!
Here in Trivandrum, sardines are available all through the year. During, breeding season, sardines usually get’s a shinny coat of fat. I love it, but something it’s smelly.
Well, this post is not just about the mathi fry or curry, it’s something beyond these home cooked fish. It’s about the new backbone of the Kerala economy.
Welcome to Sardine Economy!
For a long time, we’ve beard a lot on print, TV and online media about the declining remittance from Gulf to Kerala. With job becoming scare in Middle East region, it’s financial crisis for many Malayalee famalies. Just couple of days back ( March 28), I came across this article in the news – As “Gulf Money” Dries Up, Half-Built Bungalows In This Kerala Village , also another article hinting at the recession in Kerala.
Now, the news is about one village in Kerala, but I’m sure it’s going to spread to other villages and towns.
I’m a pessimist. That’s what my friend says. So, bear with me, when I portray a bleak picture.
Do We Stand a Chance to Revive our Economy
With our attitude, I doubt on what we can do. Unless, we shred the bossy, superior attitude. Btw, my version of this is from my observation, not by studying the micro or macro economic indicators of this state.
Arrogant Attitude of Malaylees in Kerala – Well, Meek Pussies Outside
One thing that’s event is our attitude. Walk into a Govt office, or a shop, or hire a union worker, or visit a restaurant or hire an auto. Well, all are not as bad as I portray, but the majority has a negative vibe an unruly talk.
Recently, I went to Kovalam with my friend for a beer. It was the first day of the month, and it’s dry day in Trivandrum. Most sea facing restaurants is Hawa Beach said NO, however, few agreed to serve. And out of this, we picked one.
While we settled for a beer, another group of three foreigners sat in front of us. And, suddenly a waiter ( could be a partner as he had a look of authority) started a verbal fight with one of the lady in the group saying that there’s no food for you. You can leave, you are not going to be served in this place.
This group of senior people walked away. Later, this aggressive waiter explained to another customer that he got pissed b’cos the lady didn’t give any specific order. She said that any soup is fine. He lost his temper for that!
Okay, it’s fine to loose one’s temper, but it’s not acceptable for sales staff to shout at customers in public, and worse, when abusive words ( in Malayalam or any native language) is used. Why did he use swear words in Malayalam, and why didn’t someone stop him. Probably, it’s the accepted behavior.
I have seen situation when nagging customer is politely, and tactfully managed by the sales staff, without making other customers uncomfortable.
Well, I can share many more real experiences, but what’s the point. Interesting part is that these people when they go out of Kerala, are meek, obedient and shepherd orders from the boss. All the show of aggressiveness is only in their home-ground. Have you heard the voice of Malaylees in Gulf or in any other part of India.
COMING BACK TO SARDINE ECONOMY
My thesis is simple, but looks workable as long there’s supply of sardines. It’s based on this hypothesis that we as a state of fish eaters can make a business out of sardines. Make our economy revive a bit, based on this!
Here’s a way to implement.
1. Declare sardine as the state sea fish of Kerala. ( Get some buzz in media, just like jack fruit. It’s Karemmen which is declared as the state fish)
2. Govt teams with hotel industry, home chef’s, individuals. Probably, a competition to new recipes, dishes from sardines. Not just typical curry, but a wide choice of menu. Focus on grills, less oil.
3. Promote sardine barbecue in all coastal towns, dedicate parks for barbecue, booths, where public can hire barbecue and grill sardines. I heard of such places in Gulf area.
4. Facilitate small shop restaurants to sell sardines curry and puttu for breakfast
5. Give training to small metal work industries to make portable coal and electric barchecue sets.
6. Give training to Kudambashree teams to setup up sardine themed tea restaurants, tea shops
7. Sardine fishing trips – give the experience to tourist and natives on the way sardine is caught
8. Sardine burgers, pickles, momos and more
9. Start Sardine and beer joints ( Good combo) It would be the best shot for the economy.
10 Along with sardines, suggest people to add mushroom in their diet. We have many mushroom growers in the state, but it hasn’t still got into the menu of common people.
What does this do for the economy?
1. Job creation, wealth from new restaurant biz
2. A new food sector opens up ( sardine
3. Skilled chefs gets an opportunity to share new recipe
4. Good health, when barbecue is popularized
5 Mushroom business also gets a boost. ( Mushroom kurma), stuffed mushroom with sardines or paneer
What’s your Feedback? Will this Sardine Theory Work?
Who will take this up? I doubt if our politicians have the will to implement or even think of any plans like this to bring some income to the state.






























