One of the fallacies of human nature in our very nature to be very judgmental.
This is not exhibited in a large scale during this natural and man made flooding which is causing lot of havoc in most parts of Kerala. Sometimes, I see too many Whatsapp message from different groups trying to judge the activities of Government, individuals, volunteers and organizations. Some are pro, some are neutral, some lauding the activities of Government.
So, it made me wonder how and why we judge the actions of people and organization? Also, as a person with a marketing heart, depot, I wonder how people judge a brand by their actions or the lack of actions.
The counter arguments, accusations and judgement from people sitting in high and dry places is disturbing and sometimes totally uncalled. Why are people so eager to form conclusion after seeing a part of the story.
I think, 99% of people, including myself fall in to the category of folks who come to easy, first-impression conclusion about people and things.
Coming back to the marketing or branding of business, how to use this first-impression to get the right impression from people?
The question to marketers or to people who in key role of small business or big business is this – How to convince or get the right impression from public? How to get it right?
What do you think about this? Do you react easily or are you the kind who are just spectators?
Let us know in the comments.
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