Fund Raising at the Time of Flooding

State to rebuild with your help!

CMO Kerala
‏Verified account

@CMOKerala
  Aug 17
For the people of Kerala, the road to recovery is going to be a long one. Your help no matter how small will be a step to restore normalcy. Donate to:

Chief Minister’s Distress Relief Fund
NO: 67319948232
Bank: State Bank of India
IFSC : SBIN0070028
SWIFT CODE : SBININBBT08

Here’s the account details of CM’s Distress Relief Fund as seen on a tweet. Apart from this, the account details are being shared by many on Facebook. It’s seen posts with account information and now I heard a news that some con man has shared a personal account details as CM’s fund.

How easy it’s to mislead the common man and share a different account detail. So, what’s the way out?

One of the easy way to solicit fund is through this way ( SHARE THE LINK TO THE CM’s WEBSITE). The page will carry the account details.

Btw, create a micro-site or create a landing page with all the right content to solicit funds from donors!

1. Well designed landing page with option to copy the account details or it will enable public to easily add the beneficiary.

2. Make display banner will related images. Every Kerala Gov site homepage should carry banners asking for donation.

3.  Write content which conveys the purpose of deposit and the importance of each penny that goes into CM’s account.

4. Send email to NRI’s asking for donation

5. SMS campaign to remind people about the need for funds.

Above all, I would like to see CM or any govt spokesman addressing the public on a daily basis. This will be an easy channel to decimate information about the relief activities. In such an address, can include the account information, link to the website and also have text with information of money connected, etc.