Two years back when Kerala was hit by floods, I thought of the same concept. I think I had pened it down, but I don’t remember which was that post. However, now the same concept has surfaced in a new avatar.
Earlier I had thought that it would be great help if Amazon or such online delivery sites had an option to gift necessary products to the needy. For example, from blankets to pre-packed food.
Karma at the Time of Corona
Now we are in the midst of this pandemic. It’s still not clear if we can contain the spread by May 3rd or we need more time to zero the hot spots and to isolate the disparate attacks.
One of the unseen problem people of India face is money. Most people in India depend on daily or monthly salary to push that month’s expense. Now that the supply of funds is cut, there’s unimaginable pain and worry for a big majority of people.
How Can People Help others – Can Milma Facilitate it?
One thing I liked about Milma is the their new milk delivery app – AM Needs. I had heard about it before the lockdown phase. At that time, I had the habit of buying milk from a near by shop. So, with social distancing plan, we opted AM Needs to buy milk and vegetables. And, all things were delivered to us on time.
How to be generous with AM Needs
One thing a user can do is buy an additional 1 ltr of milk or so and get it delivered to someone needy in the neighborhood or someone who is going through a difficult time. This is a an act of generosity and it needs a willing heart. However,most time we don’t think about it. We focus on our purchase and it’s done.
What about a Prompt ( to Donate) during checkout?
There are two options for MILMA.
One is that Milma can use their network and create a big list of needy households who would require milk or veggies. It could be widows with kids, daily wage earners who are now immobile, migrant workers, or old and poor people who are living on rations and handouts.
And, then at the time of checkout, a customer can select a donor or the quantity to donate. Minimum could be kept as a liter of milk. Imagine, this prompt at the checkout can be trigger for someone to think of helping people who are going through a difficult phase.
Secondly, a user can create a list of donors in their account. At the time of purchase, the user can select one or more donor to give milk or essentials. In an instant, Milma AM App takes care of donating the items along with the main order.
Make it Easy to Achieve Good Karma
I’m sure many of such things are used in other apps. It’s similar to asking for donation of money for flood or covid at the checkout. However, I feel giving a physical things is better than just asking for money.
Flossy Ideas, Meetups and Views 