Phrases Keywords Popular with Apartment Builders in Bangalore

During while having lunch, I heard the radio adv from a builder. The choice of words used in the advertisement was interesting – sort of a regular catchy words.

This made me think of the kind of words, phrases and keywords used by builders on their websites, direct mailers, radio ads.

Also, it got me thinking – What if there was a collection of keywords and phrases available for each kind of business. Won’t it makes things easier for the copywriter or the adv creator or for the business owner?

So, here I’m listing few words that are common in the apartment advertisement space!

Nested in the sanctuary of nature

500 meters from Metro station

Resort like Living

Connectivity to all IT parks

Fresh air and peaceful abode

500 meters from the upcoming metro station

Wake to the chirping sound of birds

Located at heart of IT corridor

Distinct place in a peaceful locality

Easy access to International airport

Fitted with modern fittings and home automation tools

24/7 security for safe private living

Serene living with the pleasing view of fresh water lake

Villa for just 1.2 Cr

Splendid 1, 2 & 0 mins from Hoodi Jn |3 Bed Condominiums

Escape the traffic by staying close to IT corridor

Worthy investment in Bangalore real estate

10 minutes from Tech Park

Reputation and trust of our brand earned from thousands of customers

Value for money deal with this limited period offer

Book now to get a discounted price

Pay only after you take possession of the apartment

Easy EMI option available for the first 20

Get all amenities in this prestigious property

Hassle free living in Bangalore

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Here are few phrases, selling points for apartments – Is it new?

Get FREE Parking along with the apartment

Fully furnished apartment – Kitchen and bedroom shelf ready

Get T.V, Fridge, A/C and even a custom made aquarium with the apartment

Unique High-power Telescope for Astronomically Inclined  residents

100 mtr pool with a heating facility – life guard and regular pool aerobics trainer

Home automation – Control TV A/c, fans, with the mobile

Separate room for maids with entrance

Earthquake resistance design

Concealed balcony with cane mesh or choice of screen

In-house mountain climbing arena, squash court,

Buy fresh fish, vegetables, meat etc from the supermarket

Organic stores inside the premises of the apartment

First apartment with the in-house Uni-sex Spa and Massage

Beer Lounge for evening party

24/7 Cafeteria which serves coffee, tea and snacks

In-house baby-sitter and play area. Kid care facility ( 24/7)

Doctor on call – resident duty doctor for all day care!

First cable swing in an apartment

Get a certified dietitian/physiotherapist  on call – Permium facilites

First apartment with Ayurveda treatment facility – 10 beds for in-house

Healthy food counter – grills, tandoor and salad bar a the basement ( home-delivery in 5 min)

24/7 Plumber, Electrician and Carpenter

Medical store, fully stocked department store – Good for Kerala ( Don’t fear HARTAL)

One-touch button in all houses for any urgent need ( For Elderly People)

All maids, helpers are verified by the facility

First Oxygen cylinder cabin with sleep pod for relaxing

Get leg massage by our trained therapist – Free for residents

Food court on the top floor where you can have a 24/7 restaurants

19 Conventional Business Opportunities for Gulf Returned NRIS in Kerala

Imagine this senario!

After years of work, living a frugal life in Middle East, you are at your wit’s end – tired, longing to return to your native land! Yes, you have saved some money, but not much. And with this saving, you are planing to return a start a new life, a new beginning. So, what are the options you have?

In such a scenario, the first choice would be to return home and do some business. But, we all know Kerala is not a great place to do a business. Nevertheless, Kerala is a consumer market and there is opportunity to sell products or start a service oriented business.

So, what business will you do in Kerala? What are the most popular and low risk business ventures in Kerala?

If you are looking for business avenues to set up a shop or do some kind of trading or service, then here are the business alternatives available for you.

Stationery and DTP/Photostat Store

This is a\ typical business which is likely to give your steady business, provided it’s located at a vantage location. Places near school, colleges, etc are suitable for this kind of business.

For example, TRIDA building near Medical College, Trivandrum is packed with photostat shops. Most of the customers are students ( medical students) who come to take the copy of a medical book and also there are many who give thesis work for printing.

Digital Studio and Photo Editing Stores

Another conventional business is photo studio – top it with an editing and photo restoration store. A twist in business could be by adding a fancy makeup booth. I’ve seen similar ones in carnivals and fairs.

Photo restoration and photo framing has a steady business.

Spectacle Store and eye-testing Shop

It’s a slightly crowded market. Still, there is always demand for a shop which can provide wide choices of frames. Going by the margin of this business, there are opportunity for more stores to open and take up niche areas.

Fancy Stores with Imported Items

Open a novelty store for women – where you have a section of items which are imported. Highlight, this part – aim to get high-end spenders to your store with unique items found only in your store.

Lingerie Dresses 

This is a niche area you can cast your eyes. One is the limited number of stores in this space. If you have

Ceramic and Plumbing Store
This business requires more investment – skill and knowledge of this industry. It’s more likely to flourish in bigger towns where there are new construction and building project. Along with this shop, you can provide plumbing services. I feel there is an acute shortage of trained, skilled and honest plumbers in Trivandrum. Check the possibility of this business.

Plant Nurseries and Plant gifting 
All across Kerala, people are fascinated by plants. Most of the nurseries are not able to cater to the needs. Either it’s not having the variety of plants, or it’s not good with service part. In Trivandrum, there is a demand for succulents, and indoor plants like fittonia, crypthanthus, but most nurseries are still stocking roses, hycinth, jasmine, etc. It’s time to change with the changing trends.

Organic Vegetable Store
In Trivandrum, I have come across a store called Welgate. It’s a big shop which deals with all kinds of vegetables, fruits and organic produce. With a trend towards organic items, I think more of such stores can grow with the rising demand for organic produce.

However, make sure that you are only dealing with organic items. People always have a question about the authenticity of claims – more so with Keralites.

Gift Article Store
Most junction, city centre has a gift store. Also, most stores are stacked with cheap plastic gifts. I’m yet to come across a gifting centre which has something that catches my eye. What I would mean is that the articles which have some novelty in it.

Probably, you can start a gift store which is exclusively dealing with plant gifting. It could be something novel. From gifting succulents in attractive container to gifting a bonsai or a jade plant. Other options would be to gift clocks ( instant customization) with picture or images.

T Shirt Design Store 

I usually come across such stores in flea markets. For instance, in Sunday Soul Sante and Olam, there were stalls that were dealing with designed T Shirts.  Probably, you can think of starting one in your locality – one with customized design.

Spa and Grooming store
In Kerala, especially in Trivandrum, I have seen many saloons has a new service – Spa. What about a spa with cross massage? Well, not the shady ones where they do other extra services for an extra price. I mean cross massage for ladies and gents. Will it work in the right way? I wish I could start one!

In Bangalore I’ve seen spas mushrooming in Indira Nagar locality. While some are shady joints, there are many which are having reliable service to people.

Hair stylist 
Start an clean, neat hair saloon with trained men. IF you are planning to start one, don’t always depend on an external hire. Get trained in hair cutting and be the main hand.

Fish Aquarium Shop and Aqua Scaping
On a recent visit to Calicut, I saw the popularity of ornamental fishes. The aquarium stalls near the stadium were filled with customers and the quantity of fish that we traded was equally big.

Keeping this in mind, I feel this business has a lot of potential in Kerala.

Cactus and Pot Store
The trend for making and keeping terrarium and succulent plants has got on. However, there are limited number of stores which sells cactus, succulents and containers. Recently few stores like ForestVibe, Casaplante in Plamoodu, has opened in Trivandrum. However, the demand is high, so it’s the right time to enter into this market.

Pet Store
If you like dogs and other pets, then a pet store would be a business to think of. Introduce dog spa, and dog shelter service. These are two services that are new to the industry.

Home maid Services
Recently one of my friend has a string of bad experience of hiring maids from home care services. I felt sorry for her, but going by the service levels in these business, I’m sure that there’s growth potential.

So start an agency which provides quality hires to people. For this, you’ll have to invest your time and resources to give methodical service to ladies and tell them about their responsibilities and how they have to behave with clients.

Household Repair Store
Getting a good handyman to fix problem with plumbing or electrical fitting or for filling some cracks in the house is always a challenge in Kerala. At Trivandrum, we end up paying high amount to get a sloppy work done.

For example, I had two instances where the guys who turned out to fix an AC and inverter turned to be unfriendly and unprofessional in their approach.

When it comes to AC fitting the guys who came home was making too much noise talking loudly, cracking jokes. I can understand the noise from drilling the wall, but the cross talk. Also after the work, they left all the mud, brick pieces, debris on the same place. Is that not the part of their work to clean the mess they have created? Or it’s own job to tidy the place. What can’t these suckers keep some newspaper below the work place and clean the mess in an easy way?

IF ARE YOU RUNNING AN AIR CONDITIONING REPAIR UNIT – PLEASE NOTE!

Well, it’s easy to be this. What if someone who comes take extra care to clean things before they leave the premises. I wouldn’t mind paying extra tip if they do a neat job. Who wouldn’t!

Computer Repair and Maintenance 

If you have an eye on finding the bug in the PC or laptop or tablet, then you got a steady business in Kerala. With high-penetration of personal computers, there’s a shortage of skilled and honest computer sales people.





Are you making a ripple?

Start a cause!

Very true!

What are you standing for? Do you talk or stay mute – thinking that your voice will be unheard? Why have we become a nation of mute people? Why don’t we react or pretend that we have not heard or seen something? Why are we afraid to react?

Soap Making Material in Trivandrum

Soap Making Ingredients

Buy Cork from Here – Chalai Trivandrum

Just sharing details of two shops which sells chemicals and corks in Chalai Trivandrum.

Surendra Stores in Chalai is popular with people who buy all sorts of stuffs for temples and rituals. They also have corks. So, next time you know where to go for buying corks for small bottles.

Bhagya Stores, which is closer to vegetable market Chalai, sells chemicals and other materials for soap making. They also have parafin wax for making candles. Check it out, if you are into handmade soaps and candles. 

Sprint Queen from the North Hima Das

What an ecstatic feeling when we see someone from obscure background makes it big! It was truly remarkable to see the way she broke her way to become the front runner of the race

 For me, it’s the same kind of feeling when I saw how the Indian wrestler Sakshi Malik snatched key points in the her match in 2016 Olympics.

Well done girl!

Tech Gadget to Track Distraction

Sparks, eureka moment or bolt of lightening can ignite new business ideas, thoughts or  just something out of the blue. As for me, I get random ideas from things that are too insignificant and unrelated.

So, I’m sharing one of such moment in this blog post.

Today, while listening to mp3 collection, I chanced to hear Jim Rohn (  a motivational speaker) sharing tips on how to build confidence. One of the tips to build confidence is by doing small daily acts and get more focus on important task without getting distracted.

While listening, the word DISTRACTION got hold of me for a reason!

Is it the era of Disruption or Distraction?
Just like most people, I battle a big problem with distraction. Mostly, I get carried away with frivolous stuffs, like clicking a catchy headline, or get restless while sitting in one place. Often, I wonder, if there could be a device that could track every bit of activity during a period of time.

Well, such a tech device could easily calculate the time spend on productive tasks and time wasters!

This is when I got this tech idea!

Currently there are apps which will track your system time, track the websites visited, calculate the unproductive sites, time away from the system, yeda yeda. While working, we had a tool called Prohance! The shortcoming of this tool is that it’s just tracks the activities on the PC.

But there’s no system which tracks things around the room or in the case of office, the activities of an employee inside the premises! Well, the tool I have in mind may sound very intrusive, but if you take in a positive way, then it can be used to track every second and segment into different baskets based on how you program the tool.

So, what’s the big DEAL about this Tech Gadget which tracks Every move of yours!

First of all this is tech gadget has a 360 view eye! Not just a plain camera, but an intelligent, AI powered camera that can access from face and voice recognition to hand moments.

In my mind, this device will appear like a refined version of a surveillance cam. However, don’t be deceived by it’s ordinary looks. Once activated, it can it’s mounted on a ceiling or wall, it’s hard to escape it’s scan.

How is this device different? 

It’s more powerful that your typical camera and it can be programmed to understand productive conversation, and even listen to trivial chats.

This device will constantly scan your PC, find out the pages visited, tabs opened, time spend on each page or the application used. Another option is to fix a sensor which allows this camera to study the sites visited and rest of tracking will be done by the screen.

Next level tracking 

The device does more than just screen capture. It also reads the human faces around the vicinity. It’s like a Facebook face recognition tool, which tracks each persons face and based on the prior program, it will understand that the conversation is with a team member or it’s just a casual talk with a person in a different team. So, the system will track such talk as social and put it in a different basket.

If the loo is one the same floor, the tool will capture the times a person has gone to loo. Apart from that it can track the quantity of water a person has drunk from the bottle. Well, it can understand the objects in the vicinity and tags everything.

With a series of similar intelligent camera, it can track the employee moving from one room to another, there by creating a full length track of that person inside the office building.

So, with this took, you can take away the role of person peering at the surveillance camera. It can even alert if the person is doing something really out of the way.

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Personal Distraction Capture Tech Gadget

There can be two version of this device. One for office use and another a house use. For example, a person who’s working from home will find it easy to track the activities. And, if you are a parent, then imagine how you can can keep an eye on your kids. Scary shit 🙂

Imagine now that you’re working in your room, you get calls, you pick some magazine, get a visitor, get to answer a door bell, or take a short nap or you just visit social media sites to know the updates… so, what if this tool will collate all the information and present a detailed breakup of your time. It can suggest that you are sitting in the chair for a too long time, and you need to step out and get fresh air.

What if this device is going to help you achieve better performance? 

So, what kind of technology will go into such a device? One thing, it has to recognize human faces, objects and screen. I think the technology is there now.

A next level tool can capture data from the chair, also even collect data related to heart beat, Pressure, etc and suggest few changes.

Another spin-off from a tool would be this – it tracks the people interaction inside the office – Who are the people who does good networking, or time waster, who keeps chit-chatting? Probably, also who are the low-key profiles in the profile, who are the flirts, who are the busy bee, or just the seat warmer, etc, etc.
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I browsed net if I could find similar device, but didn’t see if. One company call Humanyze. It uses a device embedded in a badge to track conversation, activities and movement ( if I’m right) to help the management with a holistic report.

One thing lacking in this system is the EYE! It doesn’t have an eye to track the person in real time.

Well, If I get a tool, I will know where my time is slipping, what are the time wasters and so on.

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Now, the question is – Should be stuff be made in Silicon Valley, Bay Area, Mountain View, or it could be in some obscure place in India.

What if I pitch this idea with some Startup fund or share with Elon Musk or Sir Richard Brandson or the startup initiator from India.

Or, is this a project that could be taken up by any of the IT or Engineering colleges for their research and project?

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Btw, the idea is to add intelligent quotient to our surveillance camera.

Reason to Act or Shrink Responsibility

What you got!

We are all weird – in one way or other, culturally, socially and mentality wise! Recently on a trip to Hyderabad, I saw a group of Marvari family members boarding the train. I made me think of the diverse kind of people living in this country – the way they dress, way they speak, the way they eat.

On the same side, people are different in the way they perceive things. Some are driven easily, come compete a task without being told 5 times, and some are just sluggish ( like I’m known).

So, it often makes me wonder how and when are we motivated to ACT! Well, it’s not me, the question of motivation is subject that’s long discussed, taught and learned in academics and in military, organizations, etc. 
Recently, I started taking terrarium lessons at home. I have couple of classes attended by a handful of students. One thing I don’t like is when people remove the footwear before entering the house. Well, I know it’s hygienically good, but I feel odd – feel as if I’m not respecting people who visit my house.Also, removing footwear is when you enter a temple or now in some churches.

Now, with marble floors in most houses, we Indians are used the behavior of removing slippers before entering a house. So, at first I used to say – it’s okay, you can wear your footwear inside. This command hardly got any response. People, refused to remove. 

Then, I started saying that there’s a dog which picks slippers if you leave it outside. Now, I got a better response from people. So, what makes them follow my command? Is that my command has more meaning in this? 
So, today’s post is about the reasons around us?
1. Why we revisit a coffee shop, when there are similar shops near to the house
2. Why we save a website or blog in our fav folder to revisit
3. Why some follow traffic, while some break rules without any impunity
4. Reason to smile at strangers
5 Reasons to avoid looking at strangers
6 Reason to avoid health checkup
7. Reason to take additional work at work
8. Reason to avoid the responsibility of addressing a meeting

Opportunity and Generosity in Every Junction

No Shelter for These Fish Sellers in Kumarapuram

Why are some people easily moved to contribute, show gratitude, spread love, spend money without expecting return? Probably, it’s in their chromosomes! Or can this qualities be cultivated?

Hyderabad Trip
I happen to visit Hyderabad after a gap of 2 years. As expected, I was baffled by the chaos, disparity of people, poverty, riches, legacy, ruins…. It looked like a city which is always on the run -shops of all sorts, people at tea stalls, mega buildings, congested fly-over and people riding scooters all around the road. On top of all this chaos is the dust which get’s kicked up with every strong wind. The point here is not about the rush of people or dust or poverty or about rich, but I felt any society would be better with a joint effort from people.

United Acts!

We know many NGO’s are doing selfless work, however there aren’t any neighborhood task force group which can collect people and do some socially useful work. What if someone takes it up by building a solid capital, then getting people in each locality to a common cause.

What’s the Reward!

Money or Recognition or Gratitude. Probably, they should have an app will be the platform to drive such a mission.

Btw, I’m just sharing this out of curiosity.

PICTURE IT

The PICTURE, I’ve shared on this post is from Kumarapuram Junction at Trivandrum. Be it rain or hot summer day, these people ( men and women) come to this road side place to sell fish.

It’s a sorry sight to see these people from morning, selling fish in an exposed place. No shelter, no cover. Few lucky ones has a umbrella ( often a broken one).

Opportunity and Generosity 

What if someone in this locality or a biz man or a umbrella manufacturer or a real estate builder gifts them beach umbrella. Anything that can sufficiently cover their heads would be a big relief for them.
Moreover, the person or brand will definitely gain good marketing mileage in this way – print the brand name or logo or some catch phrase on the umbrella cloth. For the sponsorer, it’s also about getting some brownie points and eye balls.

Who all can take it up?

1. Any profit making company in Trivandrum Technopark
2. People in this locality ( good Samaritan in Kumarapuram)
3. Shop owners in this place
4. KIMS Hospital or GG Hospital or Dental Clinics near by
5. Poppy Umberella or Chellam Umbrella Mart
6. Builder ( Artech or Sobha or SFS or any brand)
7. Any philanthropist
8. Clubs – Rotary Club, Lions Club, Round Table, etc
9  Booze brands – KF, Bacardi, Old Monk
10. Schools – Kindergarden schools in this locality
11. Margin Free Shops ( Trivandrum, it’s all margin free)
12. Govt ( Well, they can contribute)
13 Political party ( BJP, CPM, Congress) or Republican or Democrat
14. Condom – Would be nice to see a protection ad

What’s the Hurry!

Hurried Life

Here’s something that came as a revelation to me while I was washing the vessels from the sink.

I have an habit of hurrying – from descaling fish, to cleaning vessels to folding clothes, to moping floor. It’s not that I’m extremely fast – just that I skip the finer part of doing the job. The clothes on the line, might not be kept in the proper way! Well, it’s a shoddy work to say the least.

So, today while cleaning today’s mess in the kitchen, it struck me as to why I do that halfhearted attempt to set things in place. So, what does it mean? Simply put, it’s time I need to slow down, take my sweet time to scrub, clean, read, write or just listen to a song without skipping it half way. Or, to leave it in a better state that what I have found it.

So, what’s the promise!

Clean all parts, scrub to scrub, write with a punch, brush all corners, lift carefully, call with all heart, answer well, prior prepare, cook slowly, present things a better way!

Let’s see how it goes!

Will update the progress

Bing Bing

Van Gogh Quote

How was your day? Like the day before – like the ride on a Ferris wheel, same views, same feeling, occasionally some thrill feeling. What if we drift away from the usual ride, find our own ride, path and pattern.

But, how?