If you know me, you’ll know how much I patronize Seth Godin, his notes on marketing, inspiring blog post and the points from him book.

Today, I read another of his blog post and before I forget the concept, let me pen it here.

Don’t Give Up

The attitude of possibility and the posture of generosity. And then making the decision to own your learning.

Don’t stop speaking up, don’t stop leading, don’t stop learning. Don’t stop seeking justice. We can’t give up.

Making things better is an attitude. The attitude of possibility and the posture of generosity. And then making the decision to own your learning.

Well, it’s all about the attitude and posture!

Start a project with a end date in mind. We know this point for sure, but for some reason it keep sitting on a task, which extends to a unknown future.

I have started many such projects or at least thought of starting one, but it just sits as an idea logged in my mind. What a waste of inventory, time and mental tension?

One such project is about having a boat! How long did I have this? Probably, many, many years ago. Occasionally I think of it, but then it goes back as just a wishful dream.

What is your pet project which is lying idle?

It’s an era of mass adaptation of online channels. It’s the spill over effect of Corona pandemic, and now we are let me no choice, but to adapt.

One tool that’s popular for online meeting is Zoom. This application got a first-mover advantage over other biggies over meeting sharing and it’s the first name that comes to our mind when we thing of Online Meeting. However, can this business stay on their initial head-start? How long can they leverage this position in the market.

Come to the Party, Google, Facebook, Cisco, Webex
In business circles, Webex or Cisco all were the go-to name for daily online chat and video conferencing. But, somehow, all of them missed the chunk of consumer market. The common man, the freelancer, small biz and NGO’s.

It’s like Tesla getting ahead of the pack in electric cars. And now, the Chicago motor companies, European, Japanese have a long way to catch with the Tesla’s reach in technology.

Markets are Competitive as Ever

Few lessons for everyone:
1. Keep eyes open for smaller innovations and trends. We never know someone from Benz or Toyota might have send an internal memo about the adaptation of electric cars and technology. However, it got buried over the current work. Even the board might have rejected the idea of spending money for a division.

What a costly mistake!

In this pandemic season, all major newspapers has shredded extra fluff pages. It was a result of downsizing the cost, keeping bare essentials. Most news carried on the front pages are the gloomy news of infection, direstraits faced by people, biz and how govt is coming with it’s own plan to overcome this crisis.

In short, it’s all dull, scary and depressing news on the cover story. As a person, who stopped newspaper subscription I have little to worry about the news headlines. However, I browse through the newspaper whenever I get a chance – be it at my Mom’s place or when I visit SIB branch at Kumarapuram.

And in such times, it’s often refreshing to see a pic like this on the front page. Probably, b’cos I like anything related to fishing or that I like to see sisters doing something different.

Two years back when Kerala was hit by floods, I thought of the same concept. I think I had pened it down, but I don’t remember which was that post. However, now the same concept has surfaced in a new avatar.

Earlier I had thought that it would be great help if Amazon or such online delivery sites had an option to gift necessary products to the needy. For example, from blankets to pre-packed food.

Karma at the Time of Corona
Now we are in the midst of this pandemic. It’s still not clear if we can contain the spread by May 3rd or we need more time to zero the hot spots and to isolate the disparate attacks.

One of the unseen problem people of India face is money. Most people in India depend on daily or monthly salary to push that month’s expense. Now that the supply of funds is cut, there’s unimaginable pain and worry for a big majority of people.

How Can People Help others – Can Milma Facilitate it?

One thing I liked about Milma is the their new milk delivery app – AM Needs. I had heard about it before the lockdown phase. At that time, I had the habit of buying milk from a near by shop. So, with social distancing plan, we opted AM Needs to buy milk and vegetables. And, all things were delivered to us on time.

How to be generous with AM Needs

One thing a user can do is buy an additional 1 ltr of milk or so and get it delivered to someone needy in the neighborhood or someone who is going through a difficult time. This is a an act of generosity and it needs a willing heart. However,most time we don’t think about it. We focus on our purchase and it’s done.

What about a Prompt ( to Donate) during checkout?

There are two options for MILMA.

One is that Milma can use their network and create a big list of needy households who would require milk or veggies. It could be widows with kids, daily wage earners who are now immobile, migrant workers, or old and poor people who are living on rations and handouts.

And, then at the time of checkout, a customer can select a donor or the quantity to donate. Minimum could be kept as a liter of milk. Imagine, this prompt at the checkout can be trigger for someone to think of helping people who are going through a difficult phase.

Secondly, a user can create a list of donors in their account. At the time of purchase, the user can select one or more donor to give milk or essentials. In an instant, Milma AM App takes care of donating the items along with the main order.

Make it Easy to Achieve Good Karma

I’m sure many of such things are used in other apps. It’s similar to asking for donation of money for flood or covid at the checkout. However, I feel giving a physical things is better than just asking for money.

Headlights cutting through the dark
A cool wind found its way in through a narrow slice of open window and whipped the driver’s shaggy hair into a minor frenzy.
Story structures that’s so pervasive, people harbor and project it onto the arc of a faint career well in advance.

Let ideas sift, settle and reconfigure

Adhering to the write-every-day adage.

My bank account is so threadbare that if it were a pair of underwear, somebody would’ve been right to tell me to throw it away months ago.

Psychological traps, cages, built in pettiness

(brands) parroting ignorant influencers or faulty evidence.”

A single film is just a stone in the mosaic of collective memory. One stone is not enough to affect the color, meaning or quality of the whole. But when more and more stones are added into the mosaic, it eventually changes.

Digging up your ‘graveyard of knowledge’ can help elicit new ideas and insights that could contribute to major breakthroughs in marketing and optimization.

As well as a panoply of meat from other animals, including bats and snakes

But like where do I go more to dive down this rabbit hole of, I’m wanting to understand this on a deeper level.

Obliviousness is a talent they have cultivated well.

The neighbors bring food and comfort and kinship; there’s the feeling in town that we’re all in this together.

Nobody wants to believe that they stand on the blade between sanity and madness.

The neighbors bring food and comfort and kinship; there’s the feeling in town that we’re all in this together.

Nobody wants to believe that they stand on the blade between sanity and madness.

From YouTube music comments- What Caught my eye!

Stirs all the memories i thought i had lost…days gone and forgotten. Sad. Time is not a friend…

Looks like they cranked up the studio AC halfway through the song.

At one time along time ago I could relate to this song.

Memories. ..momma said there would be days like this

All sad memories. Nothing good ever comes when you’re torn between two lovers.

Mary MacGregor’s voice and the way she sang it always brings me back to a place and a time gone by, that has a magical charm to the days of love that still is so evergreen till this day.

My teenage years listening to this great song while fixing my hair in my bedroom mirror

oming of age song….. just starting to date boys…. what a fabulous time in philadelphia…. haven’t seen anything like it since….. her song is part of my life….

A month back I discoverd this song and I kept it playing on the loop. And then I searched for more details about the singer Israel “IZ” Kamakawiwoʻole.

It’s also strange that we move from one song to another, day by day, week by week. Of course there are few songs which sticks for a long time.

This post is to remind me to visit this lyrical beauty.

From the time I started blogging, I have started and opened more than a dozen blogs. Most blogs were pockets of topics, which began as an outburst of thoughts. So, just like sudden burst on the blogging world, it also fizzled out due to neglect.

New Blog on WordPress – epiphany

Now that I have started with the new blog, I imported all the relevant blogs it to WordPress. All of this done in the hope that I will frequently update this blog and make it my companion – the spot to share my momentary thoughts and feelings.