Post Secret Cards

Secret to tell you

Sharing embarrassing moments

Thanks to PostSecret, many have the chance to vent out their little secrets or embarrassing moments. I visit this site get a peek on their secret cards. If you haven’t seen this site, it’s time you visit a: postsecret.com

So, what little or big secret lies inside you? Do you take it along with you to the grave, or will you share to a trusted friend or partner?

Marketing Ideas For Hair Saloons

Today, Saturday, October 13th, 2012, I peddled my way to the closest hair saloon for a hair cut. It’s my second trip to this unisex saloon, which has just started few meters from my house ( Domlur BDA road).

Earlier, I used to spend only fifty bucks of  a hair cut, but off-late I’m spending extra shelling for grooming. Thanks to recent pay hike.

Here’re other reason why I like visiting these swanky unisex saloons:

1) Get soothing head wash before hair cut
2) Chance to meet posh customers and eye them
3) Finally, ladies service is better than men

So, for an price of 99 rupees, I sat on the well upholstered chair. And  as usual , this fellow started chirping my salt and peeper hair. With nothing to do in this saloon chair, I glazed at the large mirror, looking at my forty year old sagging face and looked gloomily at the impending signs of old age.

After a while I got bored looking at my face, and I decided to come with my usual antics of probing this small business entrepreneur.

I casually asked him this question…how do you market your saloon business. He paused for a second and then looked at me and said…”Pamphlets”. What else I asked, he said, ‘nothing’.

Next I harpooned my marketing ideas on this poor, innocent looking saloon owner cum worker. Here’re few facts I shared with him. I hope it works for most business.

1) Task one: Start collecting customers name, mobile #, email address in one book ( Customer database)
2) But before you collect information of customers, explain to customers the reason
3) Tell them that they will receive SMS alerts about special offers, discount, etc
3) Finally, in the same process, ask suggestion or comments on the service

How is customer data going to help him generate more business?

#1. He can use contact information to personalize his interaction with the customer. He can call them by their name, instead of using impersonal words like Boss, Sir or Madam
#2 He can send mid week offers ( For eg: Facial 10% off, discount on combo packages) by SMS
#3 If he is tech savvy, he can even design email campaigns and send to his customers, en masse. But right now, this is a fetched idea for him, right now.

Well, this is just a start for him to publicize his saloon business.

If you’re a small business owner or a brick and mortar business person , you can use these fundamental marketing ideas to improve your reach. Moreover, it help you to cost-effectively help them to reach more people, remind them of your services, and improve your brand image.

Finally, my hope is that this fellow ( Mr Krishna) takes effort to build a customer database and use it to market his services. I would love to see his grooming business start getting more customers.

If you’ve running any business, I can help you with free advice, digital marketing suggestion or social media marketing idea. Apart from this, I you have a website, I can give free comments on how you can improve your brand by improving your website marketing.

Hallelujah to Digital Marketing

Optimizing ATM Machines

I stay at Cambridge Layout, Bangalore, where there are X number of ATM machines from different banks. With so many ATMs in this neighborhood, I get a feeling that I’m staying in a cash rich area or ATM’s are cheap.

Whatever it is, it made me think of how well banks can make use of this space.

Before I go with my plan, here’re the list of ATM machines at Cambridge Layout. ( just in 1 km Stretch)

  1. Citi Bank  ATM, close to Bata Show Room ( Never been to this one)
  2. Karur Vysya Bank ( Un-kept ATM with spider web, adjacent to old Annapurni Restaurant) now Dominos Pizza 
  3. HDFC ATM – Next to Wildcraft show room ( Sai Baba Temple road) 
  4. ICICI ATM ( Opposite side of Cambridge Hospital )
  5. SBI ( Anonymous one with dull setting…sleeping next to ICICI ) 
  6. Canara Bank ( Another poor cousin’s ATM)
  7. Kotak Mahindra ( Next to Frank Antony School)
  8. Vijaya Bank ( Outside Vijaya bank) 
  9. IDBI ( Close to ESI hospital) lonely & deserted – this one hardly works
Questions to bankers?
What is the point of having your ATM in this crowded space. If you’re so flushed with funds, then there are more things you could do.Next how well are you using this space? 
Here’re my questions to you bankers:
1) Is your bank utilizing 100 sq feet of rented space?
2) Is ATM menu options used in the ATM facilitating memorable experience or confusing users?
3) How well do you test ATM instructions? – Bad Font, confusing menu, bad instruction, etc.
4) Does ATM machine cross-sell other functions – loan request, cheque book, etc

I like ICICI’s  ATM instruction, they are fast to the point. But they are not cross-selling. Whereas, HDFC ATMs has credit card repayment options. What about others like Canara bank or SBI? Do they have to act like Sarkari banks? 

Security Men at ATM Machines
Almost all ATM machines has security staff? But sadly I haven’t seen then doing anything apart from manning or sleeping next to this box?

  1. Are they trained to answer customer queries or complaints at these ATM counters? 
  2. Can they do more than what they are doing now? 
  3. Why can’t be trained to become more productive to your bank and to themselves?
  4. Why should they waste their life at these small cubicles?
  5. Can they promote any new service to ATM users? 

Give them a tablet PC with eLearning training modules loaded in it.Give them training on basic banking aspects or sorting card issues or train them to sport a SMILE 🙂 

Even the bored security men will find it interesting to provide value, and banks get’s its share of value. Think about it bankers.

Hope these suggestions are of value. 

Wine Pleasure: Four Seasons Wine Tasting in Bangalore

My first ever wine tasting adventure…. Four Seasons Wine

Living Daylights With Four Seasons Wine

Master Chef – Thai Food demo
Four Seasons Magic
Captivating the Motely Group of  food bloggers: Former Miss India Earth Shamita Singha 

Master Chef  & Shamita at Thai cooking demo

 Barrique Reserve Shiraz  – Still Red Wine 

Click – Click – Starlet 

Decked to Get all attention

Demo from Master Chef

Ingredients for Thai Cooking

Cheers to Four Seasons, for inviting bloggers from Bangalore to taste their range of wines. This event organized by GingerClaps, at Royal Orchid Hotels, Bangalore.

This wine tasting and food paring event started on a good note by a Four Seasons brand ambassador Miss Earth Shamita Singha. Most of us (bloggers) were new to the wine tasting. She gave a good intro on winery, how to taste wine, matching food for the wine, etc. Overall she lifted us from the world of wine anonymity  to foot hills of wine enlightenment.Cheers to Shamita.

Next we had a excellent demonstration on Thai dish by Master Chef. While chef explained the ingredients for making Thai green curry, I had an abundance of all three wine,  Blush, Barrique Reserve Shiraz and Sauvignon Blanc. And the heady mix of these exotic wines lightened by nerves…..

This wine tasting event came with other social benefits… met other bloggers, food aficionados, and folks united by food and words.

Finally, we bid adieu with a killer dessert, exchanging  pleasantries, smiles and plenty of handshakes.

Cheeiro Four Seasons Wine

Root of all Evil: Sex Deprivation

Sex in Life

Again it’s my hypothesis, which you may or may not agree. It’s about sexual depravity and its relationship with aggression.

  • What advice will you give to your partner with extra libido?  Do you ignore it?
  • If you’re a widower or widow.. how do you satisfy your sex drive? Do you bottle it?
  • As an spinster how do you contain your sexual overdrive? Suppress it?

As a middle class Indian citizen, we have limited means to let our libido out. We pretend, we cover it, we do try it out.

What about Sex for Widows and Widowers in India 

Are these people destined to tread a sexless life?
Why are they expected to contain all natural urges?

As a widow or divorcee or a spinster, what are your options to enjoy a healthy doze of sex? How do you quench your natural desires? So, here’s my suggestion on sexual freedom…

  1. Buy a sex tool or build one. Here’s a DIY sex toy book ( starting with motor tooth brush)
  2. Try meeting new people. Probably, you’ll get a partner for life
  3. Go for good body massage. If lucky, you get a happy ending too
  4. Go online. Post profiles and interact with like minded people 

Pen your thoughts in the comment section or let me hear from you. .

Meetup at Hard Rock Cafe Bangalore

Inside HRC Bangalore

I’m a typical pub goer in Bangalore with little loyalty with any pubs in  Bangalore. Like me, most pubs do very little to bring in attract repeat customers. In short, not loyalty programs.

At one time, I frequented Tavern Inn at Museum Road, Bangalore. When Tavern got diluted, I switched loyalty to Hard Rock Cafe Bangalore. And, now 100ft Indira Nagar is the buzz with many waterholes lines in both sides of the road.

Now for some reasons, I’m used to frequent HRC, B’lore. Maybe, b’cos I met few interesting people here, and then connected through Facebook.

What’s so Special about Hard Rock Bangalore
As a regular, I just got overused at hearing the same YMCA song. Also the dance sequence is quite the same. For a time time visitor, it could be a new to see the YMCA dance. But the novelty of it soon wears off when you see it for another zillion times.

Marketing Tips – Areas of Improvement
Another marketing suggestion to HRC B’lore or Hyderabad, why don’t you folks collect visiting cards of customers and send SMS reminders or alerts. I’ve seen your fish bowl with few cards at the table, but why should I drop my card there. Not in the last three years, has anyone asked for my email address or phone number. What’s the kind of marketing these people in hospitality business do is my question? Are they taking customers for granted, thinking people will walk in when they open their door? Hope it works that way!

What’s Good About Bangalore Hard Rock
I love the building, the granite walls, the memorabilia of stars, and the signature dishes. Check out the HRC menu for more info.

What I do at Hard Rock Cafe Bangalore
As a regular at HRC B’lore, I just watch the floating crowd of B’lore, the expats who come with Indie chicks, and bored freaks like me eyeing other people inside this cafe.Sometimes, I get a chance to meet single chicks or those who are not escorted by grumpy boyfriends.

Most times I stand by the long bar counter, immerse myself in my little world with more beery thoughts. With nothing else to do, I lazily watch the chicks who are apparently escorted by her boyfriend and his friend, or whites eyeing Indian girls, and nou·veau riche folks flaunting big mobiles.

How to reach Hard Rock Cafe Bangalore?
It’s situated at Anil Kumble Circle, very close to  Koshy’s Restaurant. If you are new to Bangalore, tell the cab or auto driver any of these landmarks. If you’re near MG Road or Brigade road, Bangalore, then HRC Bangalore it’s just a 10 min walk.

Meetup at HRC Bangalore
If you’re looking for buddy buddy to chat, then you got me. I usually hang here during Saturday’s. Let’s have a drink, share a tale or two, or just spend time chit-chat with a happy heart. 🙂

About me – I love meeting new people in Bangalore, exchange ideas, or just talk about the uniqueness of places and share travel episodes. My interest shuttles from digital marketing, to picking curios from shops to outdoor activities.

Feel free to email me at bcc2charles@gmail.com or msg or call me at 99.00.11.4982. Check out my Facebook page too. We can connect.

Till then cheers & have a good life!

Thanks,

Charles

Differentiate OR Die

Differentiate or Die


World has changed in front of our eyes. Companies that were formidable has crumbled down in no time. In a world of choices, consumer holds all the aces. For instance in an average store there are more than 40,000 products all eyeing for the customer’s shopping cart. 

So, in this competitive era, how do you stand out with your product or service. How do you reckon you get the attention you deserve? Why should they hire you or take your word?  

Answer by friend lies in differentiation. It’s a tough course, but that’s the only way to survive in this ruthless competitive world. Adapt fast to the demands of your customer and you have a chance to stand out in the crowded marketplace.

Christmas Eve Thoughts

It’s Xmas day, a day that comes with tons of sweet remembrances. Every time we celebrate Xmas it has evoked different vibes. This time, it’s again special.

Today, I’m lucky to spend my Xmas with my family and in my hometown. Today, we both have taken over the kitchen. Ladies are taking rest and I’m happy to this job in cleaning, cutting and giving all assistance to her.

What else do Xmas recount. Many, many tales, many faded events and people who had left me ..
One event that often comes to my mind is the carols. The small team that used to go around singing carols…. Yes, it seems so far away, and these xmas songs from the streaming site brings me back those sweet little moments gone-by.

Grief And Remorse

Last week my otherwise normal life was broken with the news of her death. My Mom broke the sad news between her tears.

I knew that she has a bad tumor which had got her entire system. The vet, Mrs who stays close to my house had told my Mom that there’s little hope of her surviving this quarter. But when I heard this news at office, I just couldn’t think of anything else, but of the time when it was alive and running around.

After this, I also felt remorse of not spending time with her when she was not keeping well. I just ignored her while she lost her shine of her coat. It’s human nature to ignore when someone is not in their prime. I’m guilty and I feel pangs of guilt of not tending her. Only my Mom took all the pain to feed her with tender coconuts and also spending all the money of vitamin.

Now after living with us for over 8 years, Terry departed to another world where I too will join someday. As of now I have to live with this grief.  For solace, I’ll have to look at her pictures, the videos that had captures the best moments she had spend with us.