One thing I like about the genius or the smart act of Mr Modi Ji is the way in which he rolls campaigns. In his tenure as the PM,  he had showed how to bring a buzz in the entire country with different campaigns. One of which is Swatch Bharath.

I’m not sure if you can remember how his call was taken up by the citizens – down south to up North, men and women took the broom to clean the waste, plastics and more.

Well, that campaign did it’s round. But, I’m not sure, if it’s still getting the due attention.

Follow up on Swatch Bharath –

After the initial buzz on swatch Bharath, it seems the idea has lost steam. No more, we hardly hear this term in public discussion nor it’s spoken much in political rallies. One reason is that, we had new campaigns which has come after that and that has taken the pole position.

A Culture of Campaigns 

Modi’s tenure saw a barrage of campaigns which was followed in a initial zeal,