Tag: TVs moped

Reason for Popularity of TVS Moped in Tamil Nadu

~ bjcharles ~ Leave a comment

I got to ask this question to people who drive TVS Moped in Tamil Nadu – Why choose TVS , why not other brands? I bet there’s some kind of brand loyalty as this is made in TN or b’cos it is the comfortable or known choice.

If you have been to any part of this state, you will know what I’m talking about. From working folks to villages and ladies use this basic two wheeler. It’s a kind of an inseparable part of what you see in any city or village area in Tamil Nadu. From Kanyakumari to bustling Madurai city, it has become an ubiquitous part of life in this state.

For the people from Tamil Nadu, TVS moped is their first choice of two wheeler. I and the people of Tamil is a picture I took from Garib Rath train as it passed one of the many villages in Tamil Nadu. The sight of man on a moped made be think of the influence of this moped in Tamil Nadu.

TVS MOPED – Icon of Tamil Nadu

This is the first moped that came before bigger cousins swanky kinetic Honda and other wheeler. With the arrival of new automatic two-wheelers, popularity of TVS moped has died down in Kerala. Now Kerala women has long abandoned the use of TVS moped, instead they powerful scooters like Honda Activa or Suzuki models.

But TVS is still an essential moped for most folks in TamilNadu. I wonder why TVS moped has become inseparable with the landscape of Tamil folks. Why do they prefer to use this vehicle, despite its old design?

I think there are more reasons why people still stick to this brand. It’s a marketing case study for experts. Maybe, it can shed more light on how marketing or product can evolve with the traits of a demographic class

TVS Moped – An observation

~ bjcharles ~ Leave a comment
Villager in TVS Moped at an open train level cross

I took the shot while traveling from Trivandrum to Bangalore in Garib Rath. The recent rain has given a green cover to the dry lands of Tamil Nadu. As I clicked away, I go this picture.

TVS MOPED – Icon of Tamil Nadu

This is the first moped that came before bigger cousins swanky kinetic Honda and other wheeler. With the arrival of new automatic two-wheelers, popularity of TVS moped has died down in Kerala. Now kerala women has long abandoned the use of TVS mope, instead they have embraced fuel gushing, big vehicles from Honda’s and other big companies.

But TVS is still an essential moped for most folks in TamilNadu. I wonder why TVS moped has become inseparable with the landscape of Tamil folks. Why do they prefer to use this vehicle, despite its old design?

I think there are more reasons why people still stick to this brand. It’s a marketing case study for experts. Maybe, it can shed more light on how marketing or product can evolve with the traits of a demographic class